Apple has unveiled two new videos showcasing the capabilities of Apple Intelligence, this time focusing on the office environment. Previous advertisements were centered on the iPhone 16, but the spotlight is now on the MacBook Pro, perfectly suitable given the renewed emphasis on workplace productivity.
Apple Intelligence can enhance your performance at work, according to ads
Continuing the trend from earlier campaigns, the latest Apple Intelligence office videos adopt a light-hearted approach, depicting characters in scenarios where AI rescues them from awkward moments.
This workplace-oriented marketing strategy is a fresh take for Apple, aligning well with the upcoming release of the new M4 MacBook Pro models launching this week.
Both videos demonstrate how the new AI writing features in macOS 15.1 can assist in navigating typical office predicaments.
The first video, titled ‘Change your tone,’ features a character who angrily drafts an email after their pudding is swiped from the office refrigerator. He utilizes the writing tools to adjust his message to a ‘Friendly’ tone, ultimately retrieving his pudding.
The second video, ‘Catch up quick,’ portrays a character in a meeting who needs to quickly present a document they haven’t had the chance to read. The writing tools’ functionality to generate bullet points from text becomes invaluable in this scenario.
Here are the new videos:
What are your thoughts on the new Apple Intelligence office videos? Do you believe AI can assist you in the workplace? Share your opinions in the comments.
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