Apple is undeniably very excited about Severance season 2, as evidenced by the ongoing high-profile promotions for the Apple TV+ series.
After setting up a transparent Severance cube at Grand Central Terminal in New York City, featuring Lumon employees at their workstations, the company has now introduced some entertaining panels to its homepage…
The campaign began with a holiday sneak peek of the first eight minutes from the new season, followed by the pop-up activation in New York, which included appearances by actors portraying their characters.
Situated at New York City’s Grand Central Terminal, several employees can be seen working at Lumon desks and computers within a glass cube, which is marked with the return date of January 17 and the Apple TV+ logo.
Director Ben Stiller also made an appearance.
The excitement carries on today with a promotional panel featured on apple.com, taking the second spot just behind the iPhone 16.
There are at least two variations, the first depicting a Lumon terminal designed for macrodata refinement (by the way, there’s an intriguing theory about this circulating on Reddit). This scene is styled to resemble an Apple product image.
The second representation features a room filled with balloons showcasing the face of team leader Mark Scout, nodding to a moment where the character is seen transporting balloons down a corridor.
Feel free to share in the comments if you notice any additional updates.
Critics have expressed admiration for the show, as illustrated by this statement from Mashable:
Somehow, Severance manages to surpass itself in its second season, delving deeper into its distinctive sci-fi concept and always keeping us on our toes. Anticipate the unexpected this season.
Images: Apple
FTC: We utilize income-generating auto affiliate links. More.
