The services division of Apple continues to expand, yet the company doesn’t dissect the revenue from individual offerings like Apple TV+. In this context, fresh reports have provided insights into the estimated earnings generated by some of the most popular Apple TV+ titles.
Leading Apple TV+ shows contributing to revenue include The Morning Show, Severance, and others
Parrot Analytics stands out as a major player in the realm of TV streaming metrics. In a landscape where the performance of streaming services is often kept under wraps, companies like Disney, Max, Amazon, and Google rely on Parrot’s expertise to gain valuable insights into their services and those of their competitors.
A recent report by Deadline has released new data from Parrot, specifically highlighting financial outcomes for Apple TV+.
This report emphasizes the estimated revenue generated by the most popular shows on Apple TV+.
Parrot’s findings are derived from its unique content valuation methodology, which employs a formula that links audience demand to subscriber numbers and, consequently, revenue.
The analysis reveals the following:
- Season one of Severance has produced over $200 million for Apple.
- Slow Horses, within a similar timeframe, netted $184.8 million.
- The Morning Show has earned $299.4 million, albeit over a significantly extended timeframe.
As for Ted Lasso, widely recognized as the crown jewel of Apple TV+, it has amassed an impressive $609.4 million for Apple from Q3 2020 through Q3 2024.
With the upcoming season 4, there’s speculation that Ted Lasso may inch closer to the billion-dollar mark.
DMN’s Perspective
Today’s report from Deadline offers only a selective glimpse into Parrot’s data, juxtaposing four distinct TV+ programs over various performance timelines. Therefore, it’s prudent to be cautious about drawing definitive conclusions from the available information.
Nonetheless, it remains intriguing to observe the potential financial implications of Apple’s leading TV+ titles. While Apple typically scales its figures in the billions rather than millions, these individual numbers are nonetheless noteworthy. The success of Severance particularly highlights the unique opportunity Apple has with its second season to replicate another hit akin to Ted Lasso.
What are your thoughts on Parrot’s revenue estimates for Apple TV+? We welcome your opinions in the comments.
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