Tim Cook Declares Unique Music Video Featuring 64 iPhones Captured with iPhone

Today, Tim Cook posted on X about a new music video from OK Go that creatively utilizes the iPhone in exciting ways.

OK Go’s Music Video Showcases iPhone’s Creative Potential

The latest music video from OK Go features the song A Stone Only Rolls Downhill, and as indicated at the video’s start, 64 iPhones are creatively incorporated throughout the piece.

Tim Cook shared the video with the hashtag #ShotOniPhone, highlighting that OK Go not only prominently featured numerous iPhones, but the video was also filmed using the device.

While it’s unclear which specific iPhone models were featured, the video exclusively showcases devices equipped with Dynamic Island.

DMN’s Perspective

OK Go’s video is an imaginative display of creativity that would be intriguing to see behind-the-scenes footage of. Who knows? The making-of could potentially be shot on the iPhone too.

The use of iPhone videography is on the rise, and this summer, a major blockbuster filmed entirely on an iPhone 15 Pro Max will hit theaters.

Additionally, with the recent trend of multi-camera applications available on the App Store, both iPhone and iPad cameras can play essential roles in high-quality production.

What are your thoughts on this new iPhone music video? Do you think we’ll witness an increase in ‘Shot on iPhone’ projects? Share your opinions in the comments.

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