Apple TV+ Series ‘Silo’ Achieves Its First Spot on Nielsen’s Top 10 Streaming Chart

In a possible indication of the increasing prominence of Apple TV+ content, the sci-fi series Silo has made its debut on the Nielsen U.S. streaming originals chart for the very first time. The program placed 9th with a total of 417 million minutes viewed during the week of December 30 through January 5.

This marks one of the few instances of an Apple TV+ title being featured on this chart. Historically, Apple shows have struggled to reach the Top 10 list of streaming originals, based on Nielsen’s data.

Apple’s shows rarely show up in the Nielsen reports. Previous titles to make an appearance include Ted Lasso, The Morning Show, and Hijack.

In past instances, Apple has challenged the credibility of Nielsen’s figures, claiming they do not encompass all viewing demographics for streaming and fail to represent the global reach of the Apple TV+ service.

Unsurprisingly, Netflix titles typically dominate this chart, benefitting from an impressive 90 million subscribers in the U.S.

For the week ending January 5, the chart was as follows:

1. Squid Game (Netflix)
2. Virgin Riviera (Netflix)
3. Landman (Paramount+)
4. Missing You (Netflix)
5. Evil (Netflix)
6. Special Ops: Lioness (Paramount+)
7. Black Doves (Netflix)
8. No Good Deed (Netflix)
9. Silo (Apple TV+)
10. Beast Games (Amazon Prime Video)

As of January 5, Silo was continuing with its second season, having released 8 of the 10 episodes. It will be interesting to see if Silo climbs higher in the rankings with Nielsen’s upcoming report covering the season two finale.

A key factor in this surge may be the free weekend promotion that Apple launched on January 4-5, allowing viewers to access Apple originals without any commitment.

Overall, its chart appearance signifies that Apple is progressively enhancing the reach and engagement of its content offerings.

Apple has previously noted that Silo stands out as one of its most popular drama series. The show has been renewed for both a third and fourth season, which will wrap up the narrative outlined in the book series by Hugh Howey that it is based on.