Facebook is not new to digital marketing campaigns. In recent years, more and more companies, small and big, have invested in Facebook ads. While it has explored many aspects of digital marketing, Facebook never really engaged with email marketing. Well, things have changed now. With the new Facebook email marketing, businesses on Facebook can connect the missing link to reach a wider audience through the personal touch of email marketing.
Facebook Marketing Tools 2020
Many people undermine email marketing campaigns. But seeing that the social media giant has updated its Facebook marketing tools 2020, there’s no doubt left about email marketing.
Facebook’s advertising tools have helped several B2C companies to get in touch with their target audience. It has also helped B2B companies connect with their customers via attractive and effective ads. It only makes sense that the Facebook business model is now including email advertising as well.
Under Facebook email marketing, businesses will be using email list for Facebook ads. This will help brands widen their reach and engage with their target audiences directly.
As per statements given by a Facebook representative, the platform Facebook ads email testing. They said they wanted to see if it was viable for Facebook businesses to adopt email advertising. So far, given the enthusiastic response, we can say that people are taking it quite well.
Twitter users stormed the platforms discussing the latest update in Facebook marketing tools 2020. Several business owners showed optimism towards Facebook email marketing. Some raised concern over how compatible this email advertising will be for customer relationship management.
Twitter users stormed the platforms discussing the latest update in Facebook marketing tools 2020. Several business owners showed optimism towards Facebook email marketing. Some raised concern over how compatible this email advertising will be for customer relationship management.
Given that Facebook ads email will allow brands to add a personal touch to their marketing campaigns, it is expected that lead-generation will be huge.
We will tell you all there is to know about Facebook email marketing. But before we start, you should keep in mind that this feature is still being tested. Although there’s a lot of positivity around it, we should still give it some time to see how it actually does.
Facebook Email Marketing Tool
Facebook email campaigns have been made available to only a few users. We gathered data from business owners who tested the feature and shared their views online.
What Is The Rule For Using Email List For Facebook Ads?
As per the email privacy rules and regulations, one cannot send a marketing email to someone who has not signed up for such email advertising. It’s in the GDPR. For people who were concerned about privacy issues, we are happy to inform you that Facebook will be following this rule.
As per reports, Facebook ads email will warn you if you don’t comply with the rule. Even if you accidentally add email addresses that have not signed up for your Facebook email campaign, a disclaimer will pop up on your screen.
Adding Email Addresses From your Followers’ Profile Is Not Allowed
Since there has been a lot of controversy about privacy issues in the social media platform, Facebook email marketing seems to be taking conscious steps to ensure user privacy.
If you think you can simply create an email list from all your followers’ profiles, you are going to get disappointed. This Facebook marketing tool 2020 does not allow it. You will have to create a list of willing subscribers.
If your CRM is connected to your account, you can simply use the list you already have. You will be able to see a drop-down menu when you access Facebook email marketing features like the image given below.
If your brand does not have an active subscriber list, you can create a form and share it. You can also create a Facebook ad about the same.
Are Facebook Marketing Tools Free?
Not much has been revealed about the financial aspect of Facebook email marketing. However, users have reported that it is fairly plain and simple.
The body, subject, and headlines can be customized. However, the latest Facebook email campaign does not give many options to customize the color, format, images, and other design aspects.
Given that this Facebook ads email seems simple, it looks like the social media giant is targeting new business owners or local brands that want to try out email advertising.
If you are a Facebook business owner who is not much tech-savvy but wants to familiarise yourself with email marketing, this is your chance. You can easily utilize the latest Facebook marketing tools 2020 update to take that next step and reach out to your customers. Email advertising has that personal touch, after all.
Build A Facebook Ads Email Strategy
The reviews for Facebook email marketing is so far so good. Even if it doesn’t cross the test phase, we should still prepare ourselves to run along with it if it launches.
So, here are some top tips you need to know if you want to ace your Facebook email campaigns.
Respecting Customer’s Privacy Should Be A Priority
What is the end goal for you? You want to gain genuine customers, and forcing email advertising on unwilling customers is not going to do that. Instead, your brand might become notorious for being spam-like. Moreover, if you purchase contacts or send out emails to people who have not signed up for it, it voltages GDPR.
Provide Relevant Content
You need to remember that blasting someone with self-promotion is not going to help you with customer engagement or customer experience. Create separate Facebook email marketing campaigns for separate target audiences. Make sure that each email advertising is relevant to each group.
Make Them Notice!
Remember that using email list for Facebook ads is going to be competitive. You need to make sure that you capture their attention from the get-go. Get creative and stay true to your brand image.
Facebook email marketing, if used creatively, can truly help you expand your reach and get the best ROI.
