Apple has officially committed to content quota obligations outlined in a 2021 decree in France, as reported by Deadline. This obligates the company to invest 20% of its Apple TV+ revenue generated in France towards producing French and European content.
This decision ensures that Apple will consistently develop original French content for Apple TV+. Recent releases in French on the platform include titles like La Maison and Drops of God, the latter of which has been particularly successful and is set for a second season.
Content quotas are increasingly prevalent, especially across European markets. Governments view these measures as a means to support local film and TV production industries, rather than allowing dominant U.S. streaming platforms to control the entire market.
In France, the requirement specifies that 20% of the previous year’s net revenue earned in the country must be reinvested in productions for TV+ France. A significant portion of this investment must go to independent production companies run by French and European producers, who should also maintain their intellectual property rights.
Although Apple’s direct consumer presence in France is relatively small, the appeal of its original content has surged since partnering with Canal+ in 2023. This agreement allows Canal+’s subscribers to access Apple’s full catalog of original films and series at no additional cost. For instance, Apple’s sci-fi series Silo reached the top of the streaming charts on Canal+ last week.
In addition to on-demand streaming, several of Apple’s shows are aired on Canal’s television channels.
Currently, Apple is developing the second season of Drops of God and a new French thriller titled ‘A l’ombre des forets’, which is expected to premiere later this year.
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