Users of the Vision Pro are aware of the platform’s strong point in immersive video, yet the availability of content has been limited. According to reports, Apple is embarking on a significant initiative aimed at enhancing this situation: upgrading a renowned sports stadium with the technology required for live streaming games in immersive video format on the Vision Pro.
Negotiations may facilitate Apple’s live streaming of sports in immersive video
The Vision Pro from Apple offers a range of distinctive experiences that are unavailable on an iPhone, iPad, or Mac. Among these, immersive video stands out, especially when it comes to sports.
Currently, however, there is a notable shortage of sports content accessible in immersive video. What is available tends to be limited to brief highlight packages that are often released long after the events.
It appears that Apple has a plan to address this issue: integrating advanced technology into the ongoing enhancements of a well-known stadium.
According to Marca, Real Madrid president Florentino Pérez has provided insights into the discussions the club is having with Apple.
The iconic Santiago Bernabéu stadium is undergoing a significant renovation, and Pérez has recently talked about the frequent capacity challenges the stadium faces.
The proposed solution: live immersive video streams for Vision Pro users.
Here’s a translated quote from Pérez:
Everyone wants to experience the Santiago Bernabéu firsthand, which is why we are negotiating with Apple to enable fans to wear glasses and watch the match as if they were right at the stadium. It would be the Infinite Santiago Bernabéu.
While Pérez understandably refrains from detailing the technical aspects of the talks with Apple, his remarks clearly indicate a focus on providing live immersive video experiences for Vision Pro users.
A successful immersive test case could attract significant interest from other sports
Apple’s substantial investment in soccer is evidently creating opportunities for the company to expand immersive video offerings for sports.
The ongoing renovations at Santiago Bernabéu might be a fortuitous alignment for Apple as well.
Live streaming a soccer match in immersive video would undoubtedly be a standout feature for numerous Vision Pro users. Even more thrilling would be the opportunity to expand this video capture technology to other stadiums and sports venues worldwide.
Should Apple demonstrate the allure of immersive sports through its partnership with Real Madrid, it could ignite considerable interest from various teams and even other sports on a global scale.
A single successful test could potentially trigger a wave of exciting developments in this realm for years ahead.
Do you believe live Vision Pro sports will gain traction? Why or why not? Share your thoughts in the comments.
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