Apple has introduced a unique promotion for the Chinese New Year in China, which will run from January 4 to January 7. This event offers discounts of up to approximately $70 on the iPhone 16 Pro Max, along with price reductions on other iPhone 16 series, iPhone 15, iPhone 14, MacBook Air, iPad Pro, iPad Air, Apple Watch, AirPods, and Apple Pencil.
This unusual promotional event for the latest iPhone 16 lineup comes at a time when investors are concerned about iPhone demand stability in the region. It suggests that Apple may feel pressure from local competitors, such as Huawei.
The discounts can be availed by customers purchasing through Apple using specific payment platforms such as WeChat or Alipay.
This promotion stands out as Apple typically refrains from publicizing discounts on its newest iPhone models whenever possible. For example, in the US, Black Friday deals often exclude the latest iPhone models from gift card offers. Nevertheless, Apple has previously conducted similar New Year promotions sporadically in China.
For quite some time, Apple has struggled to maintain its position in the Chinese smartphone market, which has seen a rise in local brands. This shift has been reflected in Apple’s financial results as well, with reported revenues in China declining by 3% year-over-year in the last quarter.
Apple is set to release its earnings report for the recent holiday quarter in about a month, which will provide investors with a clearer understanding of the iPhone 16’s performance in the market.
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