Launched five years ago, Apple One has recently gained new features but hasn’t introduced any all-new services until now, with indications that this might soon change.
AI Health Coaching Service in Development at Apple
Mark Gurman has been reporting for years about a potential new paid service in creation at Apple.
Referred to as a ‘wellness and coaching’ service, Gurman recently updated this to ‘an AI-based coaching service’ aimed at enhancing Apple’s extensive health initiatives.
According to Gurman’s previous reports, the new service will:
- exist as a separate app
- require a monthly subscription
- aim to “keep users motivated to exercise, enhance their eating habits, and improve their sleep quality”
He further explains:
The aim is to harness AI and data from an Apple Watch to customize suggestions and coaching programs for individual users.
In a separate report, Gurman notes:
Initial features for the virtual health and fitness coach may include generating dietary, sleep, and exercise suggestions based on data gathered from Apple devices… There are also ideas for using device cameras to monitor and correct users’ form during workouts, much like Peloton’s connected workout device.
In essence, while Apple Fitness+ offers workout content, this new AI-driven service will adopt a comprehensive strategy, analyzing health data and providing savvy recommendations for a healthier lifestyle.
Potential names could be Apple Coach, Apple Wellness, or something similar. Although Apple Health+ might seem a fit, Gurman indicates it will be a distinct app, making that title less relevant.
Apple One Could Gain from a Diversified Service Portfolio
While Gurman does not clarify if this new service will be part of Apple One, it’s reasonable to assume it would be—similarly to other paid services from Apple.
The current Apple One Premier subscription offers six services:
- iCloud+
- Apple TV+
- Apple Music
- Apple Arcade
- Apple Fitness+
- Apple News+
The main allure of Premier versus Apple’s inexpensive tiers comes from a couple of unique benefits:
- Inclusion of Fitness+ and News+ in Premier
- Expanded iCloud+ storage of 2TB, compared to 50GB (Individual) or 200GB (Family)
Integrating a service like ‘Apple Coach’ could attract more users to the higher tiers of Apple One.
This addition might also incentivize more overall signups for Apple One, providing not just great entertainment but also essential health-focused features.
Indications Suggest a 2025 Launch
Gurman’s most recent comments about the AI coaching service were included in his overview of Apple’s plans for 2025.
While the specifics regarding the launch this year remain unclear, there are many indications that 2025 may be the ideal timeframe.
Apple has just introduced its first AI functionalities in iOS 18 and is gearing up for a major AI initiative with iOS 19.
The company is also reportedly set to ‘revamp the Health app’ and expects to roll out several products this fall with upgraded health features:
All of these new health functionalities and the enhanced data capabilities of Apple devices would align perfectly for an Apple Coach launch this fall—both as an individual subscription and within Apple One.
Conclusion: Apple One’s Upcoming Service
Apple’s services have consistently expanded each year, with little change to the existing offerings of Apple One. I’m eager to see not just the potential of this ‘Apple Coach’ service but also other possible additions to the Apple One bundle moving forward.
Are you excited about this new AI health coaching service? Share your thoughts in the comments.
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