Apple has recently unveiled a new advertising campaign featuring a short film with Pedro Pascal, promoting the AirPods 4. Additionally, the company has released a behind-the-scenes video with director Spike Jonze, known for the film “Someday.”
Behind-the-Scenes Look at the AirPods 4 Short Film
The short film creatively showcases the advantages of the Active Noise Cancellation feature found in AirPods 4. In the behind-the-scenes footage, Pascal and Jonze discuss the storyline, which revolves around a breakup, emphasizing how music paired with the ANC feature can alter one’s perception of the environment.
“It’s illustrating this idea that when you put on your AirPods and activate the Active Noise Cancellation, the world around you shifts to match the music you select according to your mood,” noted producer Jorie Feldman.
Costume designer Kym Barret, who contributed to the project, explained the use of two-tone outfits reflecting different environments. “An interesting aspect of the show is how characters are dressed in contrasting seasonal costumes, accompanied by a particular color palette, and then a visual trick occurs mid-scene.”
This isn’t Apple’s first collaboration with Spike Jonze; in 2018, he directed a short film featuring FKA Twigs to promote the HomePod, titled “Welcome Home,” which won the Advertising Excellence/Single Commercial award at the AICP Awards.
You can view the behind-the-scenes video below or on YouTube:
Pricing for the AirPods 4 with ANC is set at $179, but you can often find them at a lower price on Amazon.
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