Apple has been launching various advertisements to promote the iPhone 16, with many focusing on Apple Intelligence. This time, the company has introduced a fresh ad that emphasizes the performance of the A18 Pro chip found in the iPhone 16 Pro models.
Titled “All Systems Pro,” the advertisement features a NASA-like control room. Instead of overseeing a rocket launch, the individuals in the room are preparing for the launch of the iPhone 16 Pro.
The ad leverages the capabilities of the A18 Pro chip, which includes an advanced Neural Engine and an image signal processor that can record 4K video at 120fps. The conclusion of the ad also draws attention to the fact that the latest iPhones now come equipped with a USB-C port.
“The A18 Pro boasts a quicker Neural Engine, upgraded CPU and GPU, along with a significant enhancement in memory bandwidth. It supports advanced video and photo capabilities like Camera Control and offers enhanced graphics performance for superior gaming experiences,” the video description states.
In addition, last month Apple released further ads for the iPhone 16 Pro showcasing 4K 120fps videos and the new Camera Control feature. However, the majority of this year’s advertising efforts for the iPhones concentrate on Apple Intelligence features.
You can view the new advertisement below or directly on YouTube:
In the United States, pricing for the iPhone 16 Pro starts at $999, while the iPhone 16 Pro Max begins at $1,199. Don’t forget to check Amazon for the best deals on iPhones.
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