Apple Took a Chance on Intel for iPhone Chips, but Tim Cook Wasn’t Impressed, According to TSMC

0
23
Apple Took a Chance on Intel for iPhone Chips, but Tim Cook Wasn’t Impressed, According to TSMC

TSMC is a key partner for Apple, manufacturing chips for the multitude of devices the company releases each year. However, according to the founder, there was a time when Intel had an opportunity to produce chips for the iPhone, but they did not meet expectations.

TSMC’s founder ‘wasn’t concerned’ about potential iPhone chip competition from Intel

In a recent episode of the Acquired podcast, TSMC founder Morris Chang shares insights into the company’s history with Apple.

One particularly intriguing moment he recalls is from February 2011 when Apple was reportedly contemplating a partnership with Intel for iPhone chip production.

At that time, Intel was still supplying chips for Mac computers, yet CEO Tim Cook was not impressed with their efforts in the iPhone testing phase.

Chang remembers a conversation with Jeff Williams, who informed him that “we need to pause our discussions for two months because the top executives at Intel have reached out to Tim Cook to discuss the possibility of Intel’s involvement.”

According to Chang, “Jeff Williams was referring to the iPhone.” He continues:

That was the extent of his comments, and I didn’t feel particularly anxious because, in 2011, Intel was no longer a name that commanded respect… I had to follow Jeff Williams’ request, but I wasn’t overly worried.

Later, over lunch at Apple’s campus, Chang recounted that Cook reassured him, saying, “You have nothing to fear; Intel does not know how to operate as a foundry.” Chang found this brief response “very concise, yet very reassuring.”

Chang also mentioned that his perception of Intel’s standing with clients was not particularly high at that time:

Prior to Apple becoming our client, I was acquainted with many of Intel’s customers in Taiwan — all the PC manufacturers were Intel’s clients. None of them had a favorable view of Intel. Intel often acted as though they were the sole supplier.

He later added that among the Intel customers he knew, “they all wished for alternative suppliers.”

You can view the complete interview here.

What are your thoughts on Chang’s remarks regarding Intel’s potential role in iPhone chip production? Share your opinions in the comments.

Top iPhone Accessories

FTC: We utilize affiliate links that may generate income. More.

2024 08 9to5 iphone16 grip banner outlined