Recent reports regarding Apple’s ambitions for a larger iMac indicate that the company may still have gaps in its strategy.
In an unusual move, Apple confirmed in 2023 that it was not planning to release a new 27-inch iMac, while leaving open the possibility of a larger model – maybe even one with a 32-inch display. However, a recent statement from Mark Gurman raised some doubts about this direction…
An Uncommon Break from Apple’s Secrecy
Apple has a long-standing reputation for secrecy regarding future product releases, a principle strongly endorsed by co-founder Steve Jobs. He believed that the element of surprise was fundamental to impactful announcements, and showcasing plans too early could diminish their effect.
Tech journalists have learned that it’s futile to expect comments from Apple about product speculation, but analysts occasionally attempt to probe during earnings discussions. Apple’s default response is a boilerplate statement that it does not comment on unannounced products, product roadmaps, or future plans.
However, in November 2023, there was a rare exception. When confronted about the absence of an Apple Silicon version of the 27-inch iMac, Apple explicitly stated it would not pursue one.
Keeping Options Open for a Larger iMac
As we highlighted previously, this announcement did not rule out the possibility of an iMac larger than the existing 24-inch model. For years, we’ve argued that an update featuring a screen larger than 27 inches is overdue.
It’s no longer 2009. In today’s world, 34-inch monitors are standard, 40-inch models are common, and there are even 49-inch options. Given this context, although the iMac’s display delivers excellent resolution, it feels somewhat constrained.
Furthermore,
These days, 27-inch monitors are often utilized in dual or triple monitor configurations rather than standing alone.
That said, some argue that a larger iMac might be unnecessary. If you’re in need of a large-screen Mac, you could opt for an Apple Silicon Mac mini paired with a monitor of your liking, which could even be mounted behind the screen.
However, many current 27-inch iMac owners quickly voiced their disagreement.
In what universe does “Hide it behind the display so it’s out of sight” represent the Apple philosophy? Have we truly accepted compromising on the all-in-one convenience?
From various comments, it became evident that a significant number of users prefer the classic all-in-one design. A report from Mark Gurman over the weekend seemed to provide some encouragement.
Yet the Latest Report Lacks Key Details
Gurman’s latest statement was not particularly assertive:
Apple will likely eventually produce a larger-screen iMac.
Words like likely and eventually are not particularly heartening for those eager to upgrade. And when contextualized, the sentiment becomes even more troubling:
The company continues to target the professional market and is planning new Mac Pro and Mac Studio models. It’s likely they will eventually introduce a larger-screen iMac.
The inference here is that Apple perceives a larger iMac as a professional-grade product, hinting at a possible iMac Pro with an expanded display. However, there is a noticeable absence of details regarding a larger consumer-grade iMac, which seems to be what many users desire.
If I were an owner of an Intel-based 27-inch iMac awaiting the opportunity to upgrade to an Apple Silicon variant, while unwilling to downgrade to a 24-inch model, I would find this news rather disheartening.
Image: Apple/DMN
