In the early days of the iPhone, Apple produced a single model for all consumers. Nowadays, the company launches four flagship versions each year, in addition to offering the iPhone SE and previous models. This can be overwhelming, but a new analysis provides clarity on which models are leading in sales.
Sales Breakdown of iPhone Models
CIRP has released a comprehensive overview of Apple’s iPhone sales over recent years, focusing on the popularity of different models.
Below are the sales percentages for this year’s iPhone models (excluding the SE):
2024
- Base: 42%
- Plus: 13%
- Pro: 19%
- Pro Max: 26%
At first glance, these figures might seem unexpected, but their significance becomes clear upon further examination.
Understanding the Numbers
One striking observation is the base iPhone model’s remarkable success.
While many might presume that the base model sells best due to its lower price, a close look at iPhone sales data reveals that the Pro and Pro Max models typically lead in sales each year.
So, how is it possible that in 2024 the base model outsold the Pro model by over double and almost matched the combined sales of the Pro and Pro Max?
It’s essential to note that these figures represent total sales by ‘class’ type, and Apple typically only offers one Pro and one Pro Max model at a time, whereas multiple base models are always available for purchase.
If you visit the Apple Store online right now, here’s what you’ll encounter:
You’ll notice that the only available Pro and Pro Max models are from the newly launched iPhone 16 series.
However, for those interested in a base or Plus model, Apple offers three different iPhones at varying price points.
Therefore, while the base model ‘class’ emerges as Apple’s top seller, the individual best-selling model is still the Pro Max.
Another point to consider: the sales of the iPhone Plus appear even less impressive when you factor in that three Plus models are competing against just a single Pro Max, and they still lag significantly.
In conclusion, sales figures can be misleading depending on how they are measured. While Apple’s Pro line continues to be the most successful when viewed by individual models, the overall sales compilation indicates that more base models are sold than any other class.
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