Apple TV+ is reaching new milestones this year, significantly driven by the remarkable success of Severance. Just one day after announcing that Severance stands as the platform’s most viewed series ever, Apple has revealed that the newly released film, The Gorge, achieved the best launch in Apple TV+ history.
Anya Taylor-Joy and Miles Teller celebrate Valentine’s Day success on Apple TV+
Previously, Apple’s top film was Wolfs, featuring George Clooney and Brad Pitt, which turned a canceled theatrical release into substantial success on Apple TV+.
While The Gorge may not have surpassed the total viewership numbers of Wolfs, it has reportedly achieved the status of Apple’s best-performing film launch to date.
Mike Fleming Jr writes for Deadline:
Apple does not disclose specific numbers, but confirms it is the largest film premiere in Apple TV+ history, contributing to double-digit growth globally for the service and increasing new viewer sign-ups by +80% from the weekend after its release on Friday, February 14.
The Gorge features Anya Taylor-Joy and Miles Teller, blending elements of sci-fi, horror, romance, and thriller. Directed by Scott Derrickson, known for his horror expertise as well as Marvel’s Doctor Strange, this film marks a notable addition to Apple’s lineup.
Apple’s fresh film strategy appears effective
This report further illustrates Apple’s growing success with its revamped film strategy.
The company experienced mixed outcomes with its earlier strategy that involved high-budget theatrical releases. After the underperformance of Fly Me to the Moon and Argylle, it pivoted towards a model more akin to Netflix, focusing on direct-to-streaming releases. So far, this approach seems to be yielding positive results.
You can stream The Gorge now on Apple TV+ with an active subscription, priced at $9.99 per month.
