Main Insights
- As of March 24, 2025, BlackRock’s U.S. spot Bitcoin ETF, IBIT, holds an impressive $50.69 billion in BTC.
- BlackRock’s iShares products lead the European market, capturing a 42.6% share valued at over $1 trillion.
- There are more than 160 crypto ETPs trading on European exchanges, with total net assets exceeding $13 billion.
In response to increasing investor demand spurred by clear crypto regulations, BlackRock is set to launch its inaugural Bitcoin exchange-traded product (ETP) in Europe.
To broaden its reach in the European market, BlackRock joins a rising trend of U.S. asset managers rolling out crypto-related products within the bloc.
BlackRock’s Bitcoin Initiative
Recently, BlackRock has entered the expansive European crypto ETP market.
The iShares Bitcoin ETP (IB1T) is set to launch on Xetra, Euronext Paris, and Euronext Amsterdam.
According to Manuela Sperandeo, BlackRock’s head for Europe and the Middle East, the launch signifies a “tipping point” in the industry, driven by increasing institutional and retail interest in cryptocurrency investment products, as she stated to Bloomberg .
This initiative is in line with BlackRock’s overarching goal to elevate its $1 trillion market presence in Europe and grow its customer base from 9 million to 19 million over the next three years .
Moreover, BlackRock’s move reflects a burgeoning trend whereby U.S. asset managers, such as Franklin Templeton, are also entering the EU landscape with crypto and tokenized investment offerings.
The European Advantage
BlackRock’s established position within the European market may provide a crucial edge for its new Bitcoin ETP.
Data from Morningstar indicates that iShares investment products already dominate the region’s ETP market with a 42.6% share.
Notably, the EU’s comprehensive Markets in Crypto Assets (MiCA) regulations create a transparent and structured framework for launching new products.
This regulatory clarity has naturally led to heightened interest from investors.
The firm’s successful U.S. spot Bitcoin ETF, IBIT—which currently oversees more than $50 billion in BTC—could further bolster its market standing.
Additionally, BlackRock’s prestigious reputation may distinguish its latest offering among the more than 160 crypto-linked products currently available on European exchanges.
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