The day has arrived for Apple to unveil its initial M4 Macs. Coinciding with this launch, the company is set to initiate a limited pilot program for a reduced Vision Pro showcase in select Apple Stores.
New limited pilot begins Friday at Apple Stores
Mark Gurman shared insights on X regarding the upcoming pilot:
Apple is set to test a streamlined Vision Pro setup in certain retail locations starting tomorrow, alongside the introduction of the new Macs. Currently, many stores feature two AVP tables: one for demos and another for display models. This pilot will consolidate those into a single table for both purposes.
Given the limited space within Apple’s retail environments, consolidating the Vision Pro setup seems like a logical step.
At present, customers experiencing a Vision Pro demo typically do so away from the main sales area where products are showcased.
This pilot may alter that arrangement, potentially resulting in a less relaxed demo experience for users depending on Apple’s configuration.
The specifics of how many locations will participate in this testing phase remain unclear, and there’s a possibility that Apple might not extend this approach universally. I’ll be keen to observe the company’s evolving strategy for Vision Pro at its retail locations.
What are your thoughts on this new pilot? Feel free to share in the comments.
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