Eleven Sports Media, founded in 2009 by Matt Cairns in Blackpool, has transformed the sports sponsorship landscape by enabling small businesses to gain exposure through elite sports partnerships.
Innovative Business Model Spurs Growth
Traditionally, high-profile sports sponsorships were dominated by large corporations due to the substantial investments required, making it challenging for small businesses to participate. Eleven Sports Media disrupted this model by offering pitch-side branding and networking events tailored for smaller enterprises. In exchange for significant payments to sports teams, Eleven provides these businesses with valuable exposure and marketing support.
This approach has led to substantial growth for Eleven, with a significant portion of its revenue now stemming from the U.S. market. The company’s digital solutions enhance live match content, boosting fan engagement and securing partnerships with teams like Newcastle United and Crystal Palace. Despite challenges such as cash flow management and the impact of the COVID-19 pandemic, Eleven has successfully expanded into the U.S., forging deals with top sports teams across various disciplines.
By focusing on supporting small businesses, Eleven Sports Media has maintained the integrity of its initial program, resisting suggestions to increase fees, and continues to empower smaller enterprises in the competitive world of sports sponsorship.
