Facebook is launching a new Facebook management platform called ‘Facebook Business Suite‘. This new platform is concentrating on easing the management for small businesses on their Instagram and Facebook at once from a single platform.
In the video above, you can see that the new platform includes all of your Instagram profiles and Facebook pages options in one place. This will be available on a new mobile application and on desktop as well.
According to Facebook, Business Suite will make users save time, stay up to date, know the business results easier. To clarify, It will make you post on both Instagram and Facebook at the same time and will make it easy for you to stay connected to both communities at once. Also, you will get all the messages, alerts, and notifications to stay connected to your customers from both platforms. Also, it will help you see what is working better with both Facebook and Instagram insights and know what your customers need.
So, it will be much easier than using Creator Studio or Pages Manager as you have a way to combine both Facebook and Instagram functionalities in one place.
In Pages manager, you can have message management for both Facebook and Instagram, so it’s not something new. However, the integrated messaging manager will be much more helpful.
The scheduling layout includes a new view:
The best thing in Business Suite is that it makes it a lot easier to get the whole overview of your Facebook and Instagram in one place.
Also, Business Suite might have a new feature that the Pages Manager doesn’t have. As per Axios, Facebook is planning to merge the WhatsApp messaging feature to the application soon.
Facebook worked on merging its messaging applications in the past 18 months. So, if WhatsApp got integrated into the Business Suite, it would be the first application that includes all the 3 platforms together in one place.
Therefore, how much is it helpful and functional? So, it depends on what you want to do. However, it integrates all the main Facebook and Instagram business management tools in one application.
Also, Facebook says that it will make Business Suite the key platform for all business on all platforms, Facebook, Messenger, WhatsApp, and Instagram. So, it will be the one to concentrate on if you wan to manage your business in one place.
