GameStop Goes All-In on Bitcoin, Sparking Investor Excitement!

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GameStop Goes All-In on Bitcoin, Sparking Investor Excitement!


13h05 ▪
5
min read ▪ by
Mikaia A.

After a lengthy absence from public view, GameStop has made a striking comeback that has captured everyone’s attention. The renowned video game retailer, now a symbol of the “meme stock” phenomenon, is contemplating an investment in Bitcoin. This speculation was enough to propel GME shares up by 20% during after-hours trading, a positive sign for crypto investors who are already excited by a recent, cryptic photo of Ryan Cohen alongside Michael Saylor.



Shock trading on a giant screen with GameStop and Bitcoin logos

GameStop and Bitcoin: A marriage of convenience or a risky bet?

GameStop, a Solana memecoin with a financial outlook swinging between optimism and doubt, is considering joining the select list of publicly traded firms that hold Bitcoin. Various reports indicate that the company is actively looking into the acquisition of BTC using its $4.6 billion cash reserve.

This strategy could echo that of MicroStrategy, a trailblazer in this area under Michael Saylor’s guidance.

If this plan comes to fruition, it would signal a pivotal change for GameStop, which is in pursuit of a sustainable business model. Some perceive it as a brilliant escape from stagnation, while others think it’s a precarious venture into uncertainty.

The ever-skeptical Peter Schiff quickly commented:

GameStop, a company lacking a solid business plan, is making one last effort by suggesting it might purchase Bitcoin. The irony is that BTC is even more overpriced than GME.

Conversely, investors like Peter Hasselblad are staunch advocates of this concept:

If Ryan Cohen fails to establish a Bitcoin treasury, it will go down as the dumbest decision in stock market history.

Amidst enthusiasm and skepticism, GameStop is more than ever at the center of the discussion.

Some noteworthy statistics:

  • GameStop’s stock has nearly doubled in the past year;
  • The announcement triggered a 20% rise in stock price during after-market trading;
  • MicroStrategy, now known as Strategy, currently holds billions of dollars in BTC.

A new crypto adventure for GameStop

GameStop’s interest in cryptocurrency is not entirely new. In 2022, the company attempted to enter the crypto space with crypto wallets for managing NFTs and tokens, a project that was ultimately shelved in 2023 due to “regulatory uncertainty.”

Now, the company appears ready to try again, but at a vastly different scale.

Ryan Cohen’s involvement, the architect behind GameStop’s resurgence, is under close observation. Since joining the board in 2021, he has made bold choices that often attracted criticism.

The recent posting of a photo with Michael Saylor on X has only intensified speculation. While the MicroStrategy founder has no formal role in this strategic evaluation, the similarity between their companies is striking.

Ryan Cohen-Michael Saylor
Ryan Cohen (GameStop) and Michael Saylor (Strategy) – Source: Ryan Cohen (X)

GameStop, which has so far focused on cutting costs and improving operations, may see Bitcoin as a potential avenue for diversification and profitability.

It remains to be seen whether this gamble will yield results or just add another chapter to GME’s stock market saga.

In conclusion, GameStop has transformed significantly. Once thought to be a fading relic of gaming, the retail powerhouse is now delving into uncharted territories. Ironically, just months ago, CEO Matt Furlong was dismissed, officially for his ambitions in the crypto and NFT space. Today, his successor Ryan Cohen seems intent on pursuing a similar path… possibly with more favorable timing.

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Mikaia A. avatar

Mikaia A.

The blockchain and crypto revolution is underway! When the impacts are felt most in the world’s most vulnerable economy, against all odds, I will say I had a part in it.

DISCLAIMER

The views, thoughts, and opinions expressed in this article belong solely to the author and should not be considered investment advice. Conduct your own research before making any investment decisions.