AI in digital marketing has been revolutionized in the past few years. With the level of artificial intelligence that can not only collect and analyze data but also learn and adapt from it, business owners can now strategize and improve their digital marketing campaigns.
It is clear that the future of AI in digital marketing will be crucial to any business’s organic expansion. Many companies have already integrated AI in digital marketing. Some of the most famous examples are the self-driving car from Tesla and Apple’s Siri.
Artificial Intelligence Defined
Artificially contrived intelligence, or computers and machines that are given the ability to mimic human cognitive faculties, like problem-solving and learning, ade called artificial intelligence and are part of computer science.
Scientists try to recreate and produce intelligence. They also see if a machine can perform, think, and respond like a human being if they are fed with enough data. Artificial intelligence in digital media has come a long way. Some of the functions AIs can easily perform include speech recognition, robotics, mayoral language processing, image recognition, problem-solving, and many more.
AI systems have grown even more sophisticated because of detailed and precise algorithms. The fast rate of development of AIs and its efficiency has led to mah companies using this application to expand their development and research sectors.
Some experts even believe that the future of AI in digital media will be all about containing human wisdom.
Why Does AI In Digital Marketing Make Sense?
Previously, many marketers were suspicious of using AI in digital marketing campaigns. However, several successful agencies now use it. Some such companies include Spotify and Amazon.
Amazon has put their AI system to analyze their user behavior and show them only products that they would be interested in. It has significantly increased a user’s likelihood to engage with Amazon and actually buys their products. This personalized marketing strategy works wonders since it’s super user-friendly, and it turns users into repeat customers.
AI in digital marketing has become one of the most sought after technologies for e-commerce brands. Apart from the benefits already mentioned, there are many other benefits that AI in digital marketing offers. Let’s dive into some of those benefits.
It Recognizes And Analyzes
The future of AI in digital marketing has a solid corner cut out for itself because of the growing accuracy and fast analysis it provides. It further facilitates and strengthens a company’s customer relationship management. CRM is a customer-centric business strategy that aims at maximizing information in existing and potential customers by filtering valid from invalid information.
When a company combines huge data technology, CRM, and AI systems, they can squeeze out the most accurate user data from across different digital media platforms. It helps them identify potential customers and existing customer’s needs, which in turn helps them modify and improve their marketing campaigns.
The key point is that using AI in digital marketing will help you collect the maximum amount of accurate user data, which it collects by observing user behavior. What are the pages that your customers look at? How much time do they spend on a particular page? What products do they look at? These are some of the questions whose answers AIs provide you.
The collected data will give you crucial information on what you can do to make the customer journey easier, which will lead to more closed deals. You can show your customers ads for products that they will be interested in. It will make their experience with your brand easier and they will keep coming back for your products and services.
Combining AI With Visual Technologies
Visual technologies like VR and AR are a great combo for AI in digital marketing as it brings forth new and exciting customer experience.
For instance, Augmented Reality was combined with AI by Coca-Cola. They used headsets and glasses to overlay computer graphics over a customer’s real-world viewpoint in some of their bottling industries. This allows their technicians to communicate with other technicians even when they were in inaccessible locations. Sharing of information, diagnosing an issue, and repairing it becomes much easier this way.
This technique also builds a strong brand image, which is a prime component in building a brand community and a loyal base of customers.
AI In Digital Marketing Via Chatbots
In opposition h to manual customer services, AIs provide much accurate and fast service. Interestingly, they can predict a user’s doubt even before they can ask about it. That’s because they have observed a user’s behavior.
The AI system and its voice conversion, language processing, and semantic recognition technology have grown increasingly over the years.
It’s also pocket-friendly for businesses, as the AI system fan service multiple customers all at once across time zones. This is in sharp contrast to what manual customer services can achieve.
Beside, AIs don’t need rest, and so, the customer support services will be 24/7 if you use AI in digital marketing. It’s not only incredibly efficient for your company, but it will also improve your relations with your customers.
Moreover, an AI system can adapt and change their language according to the customer’s needs. If you want to expand your business out shores or to areas that have more than one language, localizing your brand marketing campaigns is an effective way to draw in consumers.
Furthermore, you can even use other messaging applications to communicate with your customer using AI technology. Many companies have already started doing this using AI chatbots via Slack, WhatsApp, Facebook Messenger, etc.
Design Professional Looking Websites Using Artificial Intelligence
Creating professional-looking websites takes long and hard work. Hiring a designer or a programmer requires financial flexibility, which a lot of independent and upcoming brands don’t have. That’s why using AI in digital marketing will be one of the best decisions an independent business owner can take. You can use AI-powered software to create a website. You just need to provide some basic information such as text, images, calls-to-action, etc. It will be easy on your pockets and you can get your website online in no time!
Email Marketing Campaigns
You can personalize your email marketing campaigns using AI in digital marketing. One excellent way to do this is to set up automated emails with proper and precise subject lines that get triggered by a customer’s particular actions. This way, your marketing campaign will go on even when you focus on other things. And since the emails will be targeted specifically to a customer’s behavior, it’s more likely that the customer will engage with your brand.
This will automate your marketing campaigns while giving it a personalized look. You can recommend a product to your customer based on what his/her last buy was. Your closed deals will be maximized when you optimize your email marketing campaign via AI in digital marketing. One software that can help you with such a method is Phrasee. Using Phrasee, you can optimize and analyze your email campaigns from the designs to the messages and images.
The best thing about this technology is that you will be able to interact with your customer when they are likely to engage with your brand.
Digital Ad Via AI
Digital advertising is one of The areas that has successfully adopted AI technology for the best profits. Different social media platforms such as Facebook, Instagram, and Google have taken up AI digital advertising to help companies maximize their contact with customers. The purpose of using AI in digital marketing is to analyze various user data like age, gender, demographic, interest, etc. This helps narrow down a marketing campaign and strike the right chord to perform better.
As per eMarketer, in 2018 alone, the total estimate of spending on digital ads across the globe was $273.29 billion. And, experts say it’s going to only increase.
With artificial technology, marketing teams can analyze and even predict micro and macro trends, which will help them strategize better. This will ensure that a brand’s investment in digital advertising is not going to waste.
Content Marketing
AI in digital marketing has revolutionized the way marketers analyze marketing strategies. Now, marketing teams can identify which content marketing trends work best. What is the content that works best for which customer group and on which platform? These are the basic details that user data can get you. And, no one is better at collecting accurate user data in an efficient manner than AI technology.
The goal is not to work harder but to work smarter. When you get an understanding of what the trends are, you can plan accordingly and create ads that will attract the most organic traffic for your brand.
For instance, it has been analyzed that video content advertising is preferred by 40 percent millennials, which makes this form one of the most effective to market content. And, if you own a brand whose target audience is the younger generation, these tiny details generated via AI in digital marketing are a mine gold for effective content marketing.
Instead of spending a lot of expensive production, you can simply use AI-powered software to create exciting and creative content. One such tool is FlexClip Video Maker. It allows you to make high-quality video content even if you don’t have excellent technical or designing skills. That basically means that you analyze the data, see what the customers respond to, and create such content without investing much or putting unnecessary effort.
AI in digital marketing can be used not just to collect data, analyze it, but also to create easy but effective content. For instance, YouTube has an AI system in place that observes what kinds of videos a person is engaging with. Based on that, it further recommends similar videos that others with similar interests have previously engaged with. You can use similar tools to suggest videos, blogs, or products to your website visitors based on their online behavior.
AI In Digital Marketing Can Help You Achieve The BreakThrough You Need
AI technology is great in predicting an error even before they occur. That’s because they have access to a vast base of data. They can provide you solutions to blind spots that you didn’t even know about.
In conclusion, the best thing about using AI in digital marketing is its efficiency. It saves your brand a ton of seed money, which helps you focus on other aspects of your business. Efficiency, in simple terms, can be translated to more revenue generation.
Market research is a tough business. If you are not a professional, there are a million ways you can misread certain data and base your marketing campaigns on completely inaccurate analysis. It also takes a ton of time and energy. Why bother doing this when you can use AI in digital marketing to get the best results? Like we said earlier; it’s not about working hard, it’s about working smart.
Furthermore, the chances of an AI making errors is far less than humans. It saves you the much-needed money, and it saves you time. What could be better? You can instead use the saved money to hire more essential employees.
Artificial intelligence provides your profitability, efficiency, and productivity all at once. It doesn’t ask much from you, it simply provides. It’s not about taking away jobs from humans, but it’s about embracing the future of AI in digital marketing and unleashing precise and effective marketing campaigns. It’s about reaching your true creative and strategic potential.
Gather crucial data, identify the issues, create stronger digital marketing campaigns to take your brand to the next level using AI in digital marketing.
