Several ingredients are required to create a successful marketing strategy. Still, creativity is easily one of the most important. Today’s audiences interact with thousands of brands every week. Without a creative spark, yours will get lost amongst the crowd.
Here are some of the best ways to show creativity in your marketing strategies over the months to come.
Utilize AI
Artificial Intelligence has influenced many aspects of business in recent times. However, its impact on marketing is particularly noteworthy. Cool tools like video face swap technology allow you to create visually stunning content in minutes. The engaging content delivers the ‘wow’ factor while also building an emotional connection. Moreover, viewers retain far more of the brand message when consuming visual content instead of text.
AI can bring your visions to life. Moreover, with the right prompts, it can even be used to formulate ideas in the first place. Perfect.
Embrace User-Generated Content
In addition to using advanced technology for content, you could lean on your audience. User-generated content creates a buzz around the brand, potentially making it go viral. Moreover, the users who generate content become invested in the brand. Their uploads also invite new people into the community. When looking at inspirational campaigns like Burger King’s a few years back, the potential of this route is clear.
Aside from building brand awareness, it is the perfect way to show your brand personality. This in itself may yield significantly long-term rewards.
Go Back To Old School Tactics
The marketing landscape has changed in recent times. Frankly, some ideas that worked in previous generations are now obsolete. However, others can be more effective than ever because most companies overlook them. Promotional products are a particularly popular choice that can win new customers and bring old clients back to your door. Items like T-shirts also turn the wearer into a walking billboard in the physical world.
Building a presence in the real world as an eCommerce brand can transform your future. Doing something that others ignore will stand you out from the crowd.
Turn Negatives Into A Positive
Consumers need to trust the brand before making a purchase. Likewise, they are smart and know that you will say positive things. So, don’t try to paint yourself as perfect for everyone. Negative comments from someone that isn’t in your target demographic could strengthen the bond with your audience. The key is to use it creatively. This campaign for the Bible App obviously uses a fake review. But the sentiment shows how it can build your brand.
Reframing negative comments by showcasing the positives of your brand can be a very effective tool. And it shows that you don’t just ignore feedback.
Think About The Experience
Of course, you want to promote products. However, 78% of marketers prioritize brand awareness for good reason. You should look beyond the product by focusing on the experience. The use of VR or promotional days can be great for local audiences. Storytelling, humor, and surprising messaging can work well online and offline. Creating immersive online experiences that invite users into the brand story is great for web campaigns.
The goal isn’t to get a sale today. It’s to ensure that when a user needs a product that you sell, your brand will be the choice that they turn to.
