Apple is known for its transformative innovations across various domains in hardware, software, and services. As anticipation builds for the next revolutionary product, Tim Cook, Apple’s CEO, suggests that the answer is already unfolding before us.
Pursuing the ‘next big thing’ that has already arrived
Each year, investors and tech enthusiasts ponder the question: what will Apple’s next major breakthrough be?
We are talking about a product that has the same monumental influence as the iPhone, whether it’s a new vehicle, AI advancements, or another groundbreaking idea.
While it may be unrealistic to expect a monumental innovation from Apple every few years, the company has built up a legacy that warrants such expectations.
But what if Apple’s next monumental achievement is already in existence?
Tim Cook has consistently shared his vision of what he sees as Apple’s most significant future contribution to the world.
His answer? Health.
In a recent WIRED interview, Cook elaborated: