L’Oréal USA has announced the appointment of Dave Kersey as Senior Vice President of Media in the United States, marking a strategic move to bolster its digital marketing leadership. With over 20 years of expertise in media and advertising, Kersey is set to drive innovation and transformation in the beauty giant’s U.S. market strategies.
A Visionary Leader for a Transforming Industry
Dave Kersey brings a wealth of experience from his tenure at GSD&M, where he led major campaigns for industries such as hospitality and entertainment. His career also includes pivotal roles at top agencies like OMD Worldwide and Horizon Media, working with global brands like Disney and Intel. These experiences position Kersey as a forward-thinking leader equipped to navigate the evolving media landscape.
“We’re thrilled to welcome Dave,” said Han Wen, Chief Digital & Marketing Officer at L’Oréal USA. “His expertise will be instrumental in delivering innovative, engaging experiences that resonate with our consumers.”
Kersey’s appointment underscores L’Oréal’s commitment to staying at the forefront of digital transformation. His insights are expected to enhance the company’s ability to create meaningful connections with consumers across all platforms, from traditional media to cutting-edge digital channels.
As the largest subsidiary of the L’Oréal Group, L’Oréal USA continues to set the bar for innovation and sustainable growth in the beauty industry. With Kersey on board, the company is poised to lead the charge in redefining how beauty brands engage with their audiences.
