Streaming platforms are tightening their grip on password sharing. Following in the footsteps of Netflix and Disney+, Max is now preparing to take similar measures.
Upcoming Notifications Regarding Password Sharing
Earlier this year, Max signaled its plans to address password sharing, but no action was taken at that time.
However, recent statements from the CFO during an earnings call indicate that Max will soon be reaching out to users who share passwords.
What will these messages convey? That you might need to pay extra to continue sharing.
Emma Roth reports in The Verge:
Wiedenfels described password sharing as “a form of price rises,” noting that the company is “asking members who have not signed up, or multi-household members to pay a little bit more.”
Clearly, similar to some of its rivals in the streaming industry, Max perceives password sharing not necessarily as a prohibited activity but as a situation that warrants higher-tier subscription fees.
The mention of ‘multi-household members’ suggests that Max acknowledges the benefits of allowing family members living apart to share an account. Nevertheless, the specific measures to avoid potential misuse of multi-household sharing remain vague.
In any case, subscribers can expect to receive more information shortly.
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