The Brazilian fintech company Meliuz has proposed a strategy to increase its Bitcoin holdings, aiming to position the cryptocurrency as a significant asset on the company’s balance sheet.
Meliuz, known for its cashback and financial technology services, plans to present this proposal to shareholders in a meeting scheduled for May 6, as per a translated statement from April 14.
The firm indicated that its core operations will remain the same, with “the generation of cash from operations being key to the strategy of acquiring more Bitcoin over time.”
If shareholders endorse this initiative, Bitcoin will become the principal strategic treasury asset, while the company will also seek to enhance “the incremental generation of Bitcoin for its shareholders, whether through operational cash generation or potential financial transactions and strategic initiatives.”
Shareholders who oppose this new direction and held their shares before April 14 will have the option to request reimbursement.
Meliuz shares rise following Bitcoin initiative
Following the announcement of its Bitcoin initiative, Meliuz (CASH3) saw a significant increase of over 14%, climbing from 3.28 Brazilian reals ($0.56) to 3.76 Brazilian reals ($0.64) on the Brazilian Stock Exchange, according to Google Finance.
Overall, Meliuz’s stock price has surged over 27% in the past five days, reaching 3.85 Brazilian reals ($0.65).
Meliuz’s stock price has increased by over 27% in the last five days, experiencing a 14% jump after the announcement of its Bitcoin strategy. Source: Google Finance
Meliuz made its first Bitcoin purchase in March after its board authorized the use of up to 10% of the company’s cash for cryptocurrency investments, acquiring 45 BTC for approximately $4.1 million.
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According to Bitwise, the quantity of Bitcoin held by publicly traded companies rose by 16.1% in the first quarter of 2025. Public companies acquired about 95,431 Bitcoin over this period, bringing total holdings among all companies to roughly 688,000 BTC.
Meliuz was one of 12 companies that added Bitcoin to their balance sheets for the first time in Q1 2025, joining firms like the video-sharing platform Rumble.
Michael Saylor’s digital asset firm, Strategy, continues its long-term acquisition strategy, with a recent purchase on April 14 comprising 3,459 Bitcoin bought for $285.5 million.
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