Meta has commenced testing advertisements on its Threads micro-blogging platform. According to the company, this is merely a “small test” currently involving a select group of brands in both the United States and Japan.
As reported in November, Meta intends to introduce ads on Threads by early 2025, and today’s announcement indicates that the company is on track. Meta aims to leverage the ongoing expansion of Threads amid the fragmented landscape of text-based social media.
In a Threads post today, Instagram head Adam Mosseri mentioned that Meta will be “closely monitoring” user feedback prior to expanding the advertisement initiative.
We’re initiating a small advertisement test on Threads with a few brands in the US and Japan. We anticipate receiving significant feedback on our advertising approach and are committed to ensuring the ads align with Threads content that users find relevant and engaging. We’ll monitor this test closely before broadening its scope, aiming to make ads on Threads as appealing as organic posts.
Mosseri did not disclose any additional specifics regarding how Threads will incorporate ads. Given Instagram’s reputation for precise advertising targeting, it is reasonable to expect that a similar approach will be applied to Threads.
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