Apple TV+ is on the verge of a significant cultural shift with an increased buzz around Severance Season 2, a level of excitement that’s rare for Apple shows. Here’s why this moment could propel Apple TV+ to new heights.
Severance Season 2 might be Apple TV+’s next Ted Lasso moment
This week, Apple’s marketing team has gotten creative, notably featuring ‘Lumon employees’ in Grand Central Terminal, New York City.
The intention is clear: Apple is seizing the unique moment presented by the return of Severance.
The first season of the show garnered a substantial audience, and the lengthy wait between seasons, paired with stellar reviews, has created considerable anticipation for the premiere of Severance’s next chapter.
This level of excitement is something Apple TV+ seldom experiences.
Since its launch over five years ago, Apple TV+ has struggled to make a significant cultural impact. Ted Lasso was the first show that truly connected with viewers, and Severance seems poised to be the potential follow-up.
This time, however, the momentum might be sustainable.
Apple’s expanded catalog can now retain viewers, rather than lose them
Since the launch of Apple TV+, one of its primary criticisms has been its limited catalog.
In comparison, nearly every other streaming service supplements its original programming with licensed content to enhance its library.
Apple took a different route by committing exclusively to original series, which for a long time hindered its ability to keep subscribers.
Ted Lasso was indeed a phenomenal success, not only for Apple but across the streaming landscape. However, after winning over subscribers, Apple struggled to offer enough additional content to keep them engaged.
Following the conclusion of Lasso’s third season in spring 2023, Apple TV+ found itself with a sparse selection of captivating content to maintain subscriptions.
Fortunately, in the nearly two years since, Apple TV+ has remarkably expanded its library and enhanced its offering of new and returning series.
Recent Apple TV+ releases have been particularly stellar
Subscribers tuning in to Apple TV+ for the latest twists in Severance will also discover a plethora of other content awaiting them on the platform.
Here are some highlights that Apple TV+ has unveiled since Ted Lasso’s third season concluded:
In other words, if Severance Season 2 transforms into a massive hit akin to Ted Lasso, Apple will offer much more content to ensure subscribers stay even after it concludes.
Perhaps, at long last, Apple TV+ can evolve into the remarkable success its high-caliber content like Severance merits.
What do you believe Apple TV+ should pursue to achieve genuine success? Share your thoughts in the comments.
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