Pinterest is enhancing its video ad features to attract more advertisers and compete with platforms like Instagram and TikTok. The updates aim to capitalize on the growing popularity of video content in digital marketing.
Boosting Engagement with Video Ads
The platform now supports full-screen video ads, autoplay functionality, and interactive features like product tagging and calls-to-action. Pinterest’s new analytics dashboard provides detailed insights into video performance, helping marketers refine their strategies.
Brands such as IKEA and L’Oréal have embraced Pinterest’s video ads to showcase products in visually engaging ways. IKEA created a series of short videos demonstrating creative holiday décor ideas using its products, driving a 40% increase in engagement.
Pinterest’s focus on “discovery-driven commerce” makes it an ideal platform for marketers aiming to reach users during the inspiration phase of their shopping journey. With these updates, Pinterest positions itself as a valuable tool for brands looking to boost engagement and drive conversions through video marketing.
