Christmas is only 94 days away! This week, Pinterest has started the latest holiday marketing hub to help businesses tap on Pins to improve their sales performance of the holiday.
It includes links to a set of resources and tools on Pinterest, consisting of former case studies, insights research reports, audience persona, and so on.
Additionally, Pinterest published a 13-page guide for the new holiday marketing, which highlights main use stats, and confirms the case for Pinterest in 2020 approach for the marketing in the holiday.
Just like all social media platforms, indeed, Pinterest is witnessing an increase in the 2020 usage after the global restrictions and lockdown due to COVID-19. What’s different in Pinterest that it is particularly specialized in product discovery and shopping. Pinterest somehow has replaced the shopping mall giving ways for people to look for products and tailor their interests specifically for them.
Obviously, Pinterest has now more than 416M active users and it’s also increasing with time, which is faster than Twitter, Snapchat, and Facebook. The focus on eCommerce is helping drive users to more products as well. Pinterest has formerly claimed that users want to plan for holidays so much earlier in 2020 as they were looking forward to seeing family and friends again after the COVID-19 restrictions are eased.
This may not necessarily be Christmas Holiday. However, holiday searches on Pinterest increased by 77% YoY in April, which contained a 3x jump in searches for the phrase, “Christmas gift ideas”, besides some other phrases like “holiday recipes” and “Christmas”.
Obviously, Pinners look to have more of a festive mood – which makes the platform a great option for the 2020 holiday promotions.
The holiday guide highlights 5 main stages in planning your strategy for holiday Pin:
