Sonos has faced significant challenges over the past year. However, with a new interim CEO at the helm, the company is reportedly gearing up to introduce a groundbreaking hardware product: a competitor to the Apple TV 4K, expected to be priced between $200 and $400 and codenamed ‘Pinewood.’
Anticipated New Sonos TV Streaming Box Coming Soon
Chris Welch reports for The Verge:
Sonos is making a bold move into a new product segment: it will be venturing into video for the first time. In the upcoming months, Sonos is set to launch a streaming player with a projected price ranging from $200 to $400—a quite remarkable figure for this market.
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The company intends to unify content from various platforms like Netflix, Max, and Disney Plus into a cohesive software experience. Users will benefit from universal search across different streaming accounts. This effort aims to address the fragmented entertainment landscape, distinguishing Pinewood as a standout offering. The product will include Sonos Voice Control and come with a physical remote that features shortcuts for popular streaming services.
Welch notes that the new device is “deep into development” and resembles a thick black square when viewed from above, similar in size to a deck of cards.
Additional information about the ‘Pinewood’ product includes:
- functioning as an HDMI switch for connecting devices like gaming consoles
- capable of “wirelessly transmitting lag-free TV audio to the company’s soundbars and other Sonos devices”
- allowing the setup of a surround sound system with additional Sonos speakers
- featuring a “stunning” interface
This announcement hints at a significant and ambitious endeavor for Sonos, which could markedly influence the company’s future, whether positively or negatively.
Welch’s article emphasizes that the launch is expected soon, so a full reveal shouldn’t be far off.
DMN’s Perspective
The Apple TV 4K has been scrutinized for its high price, though it has recently been adjusted to a more palatable $129 entry point.
Introducing a product at two or even three times that cost seems like a bold gamble for Sonos. Until full details of ‘Pinewood’ are released, I’ll reserve my judgment.
Are you excited about the Sonos TV streaming box? Share your thoughts in the comments.
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