Yesterday, Apple unveiled a new short film directed by Spike Jonze featuring Pedro Pascal, cleverly highlighting the Active Noise Cancellation feature of the AirPods 4.
The film, titled Someday, runs for just over five and a half minutes and is now accessible …
Spike Jonze, the acclaimed filmmaker, is professionally known as Adam Spiegel. He initially gained fame through BMX and skateboarding photography and films.
His directing credits for feature films include Being John Malkovich, Adaptation, Where the Wild Things Are, and Her. The latter earned him an Oscar, a Golden Globe, and a Writers Guild of America Award for Best Original Screenplay.
As mentioned yesterday, this isn’t Jonze’s first collaboration with Apple.
In 2018, Jonze directed a short film promoting the HomePod, featuring dancer FKA Twigs. The ad, titled “Welcome Home,” won the Advertising Excellence/Single Commercial category at the AICP Awards.
You can view it here:
Screengrab: Spike Jonze/Apple
