TikTok has gone through a sudden change in recent weeks and some users have discovered that the ‘Discover’ tab has evolved into a ‘Friends’ tab.
This is basically a tab of videos that were posted by your connections, unlike the previous one which was broader and showcased trending content on TikTok.
The platform has now confirmed that this change was being expanded and would be available to more users.
They posted on Twitter:
“As we continue to celebrate community and creativity, we’re bringing a Friends Tab to more people over the coming weeks, which will allow you to easily find and enjoy content from people you’re connected with, so you can choose even more ways to be entertained on TikTok.”
TikTok is trying to generate more 1-on-1 engagements as it aims to be an important and interpersonal app, rather than just showing you the trends. This is also aimed at getting more users to sign up as it wants to expand beyond its billion members.
TikTok: What Happens To ‘Discover’?
The platform’s major entry point is the ‘For You’ feed, where users may discover new content; however, the platform has also discovered that users prefer to do targeted searches utilizing the magnifying glass icon to the right of the main feed.
It does, however, seem to restrict exploration. TikTok must place a higher priority on fostering social interactions among users, since this is what seems to drive them back to the site, rather than highlighting the most recent trends, despite the fact that trend-based recommended searches are available.
