Ubisoft, the French gaming company behind titles like Assassin’s Creed and Far Cry, is one of many big tech companies exploring the possibility of using blockchain technology. But after some initial excitement about non-fungible tokens (NFTs), Ubisoft is taking a more cautious approach. The company is still exploring the technology and whether it can empower gamers, said Ubisoft CEO Yves Guillemot.
The company is in research mode on the blockchain, as are many big game publishers like Activision Blizzard and Electronic Arts. The company has been experimenting with blockchain for some time now but has yet to see any real results from its efforts.
Ubisoft’s strategy will be one of caution until the industry figures out how to integrate crypto into a game without disrupting its gameplay experience or making players feel like they’re being nickel-and-dimed. In a recent interview with Cointelegraph, Ubisoft’s chief technology officer Nicolas Guérin said the company is looking at how blockchain can benefit gamers.
He went on to say the company has no plans to use blockchain at this time, but that it will be watching developments closely.
Ubisoft Not Keen On NFT
“We are not using any blockchain technology right now,” said Guérin. “We are still doing research and looking into what could be useful for our customers, and if something comes out of that.” The company has arguably not been the most progressive company when it comes to blockchain and NFTs.
In a recent interview, the CEO of the company, Yves Guillemot said that the company is still exploring the technology and whether it can empower gamers. The company is still exploring the technology, says Jean-Julien Baronnet, CEO of Ubisoft France.
“We are in research mode on blockchain,” Baronnet told Cointelegraph in a recent interview. “It’s not about creating a new platform or game but rather about empowering players by giving them more control over their digital assets.”
