The UK-based consumer rights organization Which? has initiated a lawsuit against Apple, focusing on the company’s stronghold over cloud services for iPhone and iPad users. The suit claims that Apple compels users of iOS devices to purchase iCloud storage by not permitting other cloud services to integrate significantly with the system for data backup. Apple has countered by stating it “rejects any assertion that … iCloud practices are anticompetitive.”
This class action seeks damages of approximately £70 for each affected individual, although this amount may fluctuate significantly as the case progresses to trial or a settlement is achieved. Additionally, the lawsuit could potentially be dismissed entirely. Further information about the case is available at cloudclaim.co.uk.
Which? contends that Apple is misusing its market position through unlawful practices, essentially bundling iCloud subscriptions with the use of iPhones and iPads.
The organization asserts that Apple promotes iCloud over alternative cloud storage options, hindering users from migrating away from iCloud and allowing Apple to impose higher charges for iCloud than would be possible in a more competitive environment.
If you have used an iOS device with iCloud at any time after October 2015 and reside in the UK, you may be eligible to be a claimant in the lawsuit. Which? estimates that around 40 million individuals would qualify, predicting total damages could reach approximately £3 billion based on the £70-per-person compensation figure.
Should the lawsuit result in a favorable outcome for Which?, claimants will have the opportunity to apply for and receive their portion of the settlement. However, it may take several years for a final verdict to be determined.
A similar class action lawsuit addressing Apple’s dominance in the iCloud sector is concurrently unfolding in the United States.
In response, Apple provided TechCrunch with this statement:
Apple believes in offering our customers choices. Our users are not obligated to use iCloud, and many depend on a variety of third-party alternatives for data storage. Furthermore, we strive to simplify data transfer, whether to iCloud or another service. We dismiss any suggestion that our iCloud practices are anticompetitive and will vigorously defend against any legal claims to the contrary.”
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