Since the debut of Apple TV+, many have been curious about why the company behind the iPhone is venturing into Hollywood and streaming. Even the CEO of Netflix is perplexed. However, a new chart detailing the product ownership of Apple TV+ subscribers might provide some insights.
Survey indicates Apple TV+ subscribers possess more Apple devices
Michael Levin and Josh Lowitz from CIRP elaborate:
It seems that Apple TV+ subscribers are inclined to own a larger number of Apple products. Based on data covering the year ending December 2024, one-third of customers who purchased a new Apple device in the three months prior to our surveys are Apple TV+ subscribers. These Apple TV+ users tend to own a greater quantity of Apple devices. Focusing on the three main products—iPhone, iPad, and Mac—half of Apple TV+ users own all three, in contrast to about one-third of Apple customers who do not subscribe to Apple TV+.
Even more compelling for Apple, only 13% of Apple TV+ subscribers have just one of the three key products, compared to nearly one-quarter of individuals not subscribed to Apple TV+.
The chart below illustrates the number of Apple devices owned by Apple TV+ subscribers versus non-subscribers.
Interpreting the data
The essential question regarding this chart is, “Why?”
Why do Apple TV+ subscribers tend to have more Apple products?
- Could it be that those who own more devices are simply able to afford additional streaming services?
- Is there a halo effect where a love for Apple products translates into a favorable view of its television initiatives?
- Do owners of numerous devices have greater awareness of the existence of TV+?
- Or is it possible that Apple TV+ encourages users to purchase more Apple products?
Answering these questions definitively requires more data.
Nonetheless, regardless of the underlying reasons, this report suggests favorable trends for Apple.
Regardless of the interactions between Apple’s products and services like TV+, Apple ultimately benefits.
Do you have any significant insights from this Apple TV+ subscriber data? Share your thoughts in the comments.
Apple TV+ is available for $9.99 per month and features popular shows and movies such as Ted Lasso, Severance, The Morning Show, Silo, and Shrinking. There are also various ways to watch for free.
