Nissan North America has appointed Vinay Shahani as its new Senior Vice President of U.S. Marketing and Sales, effective January 18, 2024. This announcement marks Shahani’s return to Nissan after an impressive career at several major automotive brands, including Lexus, Toyota, and Volkswagen. His appointment follows the retirement of Mike Colleran, who has been a cornerstone of Nissan’s leadership for over 12 years.
A New Chapter for Nissan’s U.S. Operations
Shahani brings a wealth of experience to his new role, having worked at Nissan in the early stages of his career. He started in 2004 as an engineering manager at the Smyrna Vehicle Assembly Plant, eventually rising through various leadership roles in sales, marketing, and operations. Shahani’s strategic vision will be key as Nissan continues to accelerate its transformation under the Nissan NEXT initiative.
His prior leadership roles at Lexus and Toyota North America, along with his deep understanding of Nissan’s brand, make him well-suited to drive the company’s growth in the U.S. market. Shahani’s leadership will also extend to overseeing INFINITI Americas, helping to strengthen Nissan’s presence in both mass-market and luxury vehicle segments.
Shahani’s return comes at a pivotal time for Nissan as the company looks to innovate and build on its success, following in the footsteps of Colleran’s leadership, which played a significant role in revitalizing Nissan’s U.S. operations.
