Apple is set to launch an exciting new immersive video experience on the Vision Pro. The company has just unveiled a teaser for ‘Open Hearts,’ a unique music experience featuring The Weeknd, which will premiere exclusively on Vision Pro this Thursday. Here’s a sneak peek.
The growth of immersive video releases
After an initial slow pace in its immersive video offerings early this year, Apple has started to roll out new content much more frequently.
Notable among its releases is Submerged, the inaugural scripted immersive short film launched in October, which received acclaim for its groundbreaking storytelling techniques and showcased the potential of filmmaking with Vision Pro.
Following Submerged, Apple presented an entertaining highlights reel from the NBA All-Star Weekend 2024.
The next release on Apple’s calendar is The Weeknd’s ‘Open Hearts,’ debuting this Thursday, November 14. The company characterizes this video as an ‘immersive music experience.’
Here’s a brief overview and the teaser trailer for the experience.
Embark on a surreal journey with The Weeknd through a mesmerizing and haunting cityscape in this electrifying auditory adventure.
Apple wants you to know that ‘Open Hearts’ can be experienced not only on your own Vision Pro device but also at Apple Stores beginning November 15.
Upcoming immersive video experiences
Looking ahead through the rest of 2024, Apple has a number of exciting releases lined up:
- a new episode in the Adventure series that “follows a freediver attempting to set a record for the longest distance underwater ice breath-hold”
- another music-focused experience called Concert for One, featuring British artist RAYE, reminiscent of the Alicia Keys video released at Vision Pro’s launch
Which immersive videos have you enjoyed the most on Vision Pro? Share your thoughts in the comments below.
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